"The OLED display on this Samsung S95D TV brings a bit of cinema magic to your living room. Because the pixels are self-lit, the TV can accurately control the shadows and highlights. Everything looks much more real with deep blacks and billions of colours that burst from the screen. It looks great from any angle too. OLED Glare Free technology keeps annoying reflections to a minimum - no need to shut the curtains or dim the lights each time. OLED HDR Pro makes the most of the OLED screen with brilliantly bright highlights and super rich blacks for more detail in every scene. The NQ4 AI Gen2 Processor is the brain of the TV. It's busy in the background boosting the brightness, contrast, and sound of everything you watch. Plus, HD content gets an upgrade to near 4K quality. And it's able to do this on the fly using AI and 20 neural networks. Clever stuff.Good to know- Clear the clutter by plugging in your consoles, boxes, and gadgets into the One Connect box - it connects with a single cable to your TV- Dolby Atmos uses the TV's speakers to create an immersive surround sound effect - you'll love how incredible everything sounds- Tip the odds in your favour with Motion Xcelerator - you won't miss a moment thanks to a 144 Hz refresh rate and ultra-low input lag- Sound is more realistic with Object Tracking Sound Plus - 8 dedicated speakers fire from all sides of the screen for roaring sound- Play Xbox titles and other games on the Samsung Gaming Hub - no downloads, no console, no fuss- Get binging on a huge collection of films, TV shows, and all your favourite catch-up apps on Samsung's smart TV platformWhy we love it""Samsung's OLED Glare Free tech means sunlight on your screen doesn't get in the way of the action. You won't miss a thing - and won't have to get up to shut the curtains!"" - Suzy, Product Copywriter________Please note:- Samsung Account required to access network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI. - Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee."