Heard of ionic technology but not sure what it does? This Remington Power Dry uses a ceramic ionic grill, which leaves you with glossy, frizz-free hair. The 2000 W power means you can get your style going quickly. There's an Eco setting too that helps to save energy, perfect if you don't need high powered drying.Good to know- There are 3 heat settings and 2 speed settings so you can find just the right setting for your style- The Cool Shot button helps to fix your hair do in place- The removable rear grill is easier to clean so you can keep your hairdryer running well- Store it easily with the handy hang-up loop